Lynda.com - Internet Marketing Basics

Lynda.com - Internet Marketing Basics

Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company. In this course, Ian Lurie, CEO of the leading marketing agency Portent, presents his talk on Internet marketing. Learn how to embrace your brand’s individuality and target the needs of your customers throughout the marketing cycle, from initial contact, through retention, community engagement, and hopefully sales. This 30-minute talk gives an insider’s look at marketing strategies that have been proven to work in today’s digital landscape.