Appsumo - Creating Landing Pages That Actually Convert
Date: 17 December 2011 | Posted by: w3nh4o
Salespage :
http://adf.ly/4G5sF
Hi. Chief Sumo here.
You see THIS.
Yea....THIS.
THIS...what you’re looking at right now...is a form of landing page.
A landing page is where people “land” on your webpage (duh).
For example,
Let’s say you have a Google AdWords ad that says,
Watch a big fat sumo yap
on about landing pages.
When a person clicks that ad, it brings them to THIS page.
That means THIS is the landing page for that ad.
OK OK OK …..you’re smart and understand that concept. Onwards....
Now let’s say out of every 100 people that “land” on this page, 2% of those end up BUYING what we sell.
GREAT!
Out of 100 people, 2 of them bought.
But let’s say we change around the images and the text on this landing page....and with this new version of the landing page, of every 100 people that “land” here.....10% of them buy!
HOLY BEJEEZUS!
That means out of 100 people, TEN of them bought!
That means FIVE TIMES MORE PEOPLE bought than the previous layout….and all we did was “switch some stuff” around! This could be like 5 minutes worth of work to increase sales by FIVE TIMES.
Does this perk your greedy little ears Young Sumo-ling?
Well this is real. And it’s field called “Landing Page Optimization”.
What’s more is we’ve got Grovo (That place where ya learn everything about the interwebz) doing a whole in-depth video on ACTIONABLE landing page optimizations you can make to your OWN PAGES.
That means you can do this after watching the vid:
1.) Have a landing page that is performing “just aiiight”
2.) Watch these Grovo landing page videos.
3.) Apply whatchya learned and start optimizing your pages.
4.) Quickly find the best version of your page through split tests.
5.) From now on start making more money (or get more signups) from that page.
That makes watching this video a DAMN GREAT use of your time.
OH, HEY DESIGNERS AND DEVELOPERS, listen to this:
...did you know you can apply all these landing page principles to your work? You can even charge clients extra for several optimized versions of their pages....and split test the results for them.
So if you get this video now, here’s whatchyou’re gonna learn about Landing Pages (hint: EVERYTHING):
Proper layout and design
How to write the webpage copy
Image and video best practices
Calls to action
Testing and tracking to find the best version.
Needless to say this Landing Page video can be a HUUGGEE boon to your business.
Would you be willing to pay for it. YEA.
….unfortunately it's on the pricier side, but if you get it TODAY it's going to be chopped down in price so much that......
….ummmm....
Ok, I don’t have a good analogy right now, but it's SUPER cheap right now. So grab it now Young Sumo-ling, and start learning to optimize the hell out of your pages!
Sincerely,
The Chief “Whenever I “land” on a page the Earth shakes” Sumo
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