Managing Content Marketing: The Real-World Guide...
Date: 14 November 2011 | Posted by: ltacc
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand /by Robert Rose, Joe Pulizzi. Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing until now is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.
See full article