Manager's Guide to Social Media
Date: 7 August 2011 | Posted by: piplos
McGraw-Hill (12-2010) | PDF | 208 pages | 0071754334 | 1.4Mb
Manager's Guide to Social Media /by Scott Klososky. Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media.
Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.
Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:
Manage your company’s online reputation
Set internal policies on the proper use of social media
Build "rivers" of information to outsmart the competition
Implement social tools internally to support virtual teams
Forecast the next trends in social media
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