Socianomics Book

Marketing Association Book of the Year.

The book is available anywhere in the world and has been translated in German, Italian, Korean, Japanese, Chinese and Portuguese.

Socialnomics Book Review by Stephanie Wonderlin

“People with a passion for something can be infectious. It’s obvious that Erik Qualman’s passion is social media.” – Dan Heath, New York Times Best Selling Author of Made to Stick & Switch

“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor


“Erik Qualman has a very bright future.” - Angelo Pizzo, Award-winning writer and producer of Hoosiers and Rudy.


“Marketing is experiencing a profound paradigm shift. In the old paradigm, marketers controlled the conversation with consumers through commissionable media – television, radio, newspapers and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place real-time. Erik Qualman’s Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communications.” – Dr. Eli Cox, Marketing Department Chair, McCombs School of Business

“Qualman’s intelligence on social media is a necessity for businesses and individuals. A “Socialnomics Strategy” should be put in place for every person and company.” — Todd L. Young, President and CEO- ProspX, Inc.