Education (depraced!) > B2B SEO Guide
B2B SEO GuideDate: 24 May 2011 | Posted by: yda |
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In this guide we will try to give a simple and graphic description of the main tasks that marketing experts of B2B companies can face during the process of planning works related to SEO for their companies. The business to business (B2B) field has its own specificity which determines the features in performing both marketing campaigns in general, and search engine optimization in particular. After reading this guide, you will understand: How to analyze keywords — sources of non-paid search traffic to the sites of your competitors? How to determine the competition level for each search query? How to compose a semantic core for your company’s site? By what means forming customer demand to your products or services becomes possible? How can you get backlinks to the site of your company? What in fact are paid links? How to analyze the achieved results and make corrections to SEO strategy? Also, this guide will provide you with the following information: 22 must-have tools for search engine optimization; 4 checklists to control works on search engine optimization in B2B field; SEO report template for B2B companies; Interactive XLS file to calculate effectiveness potential of keywords. See full article |