Outsmarting Google - SEO Secrets

• Uncover SEO myths and outdated techniques that no longer work

• Leverage Google’s deep knowledge of how and why people search

• Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time

• Understand what’s really involved in choosing the best keywords

• Acquire links that help, and avoid links from “bad neighborhoods”

• “Age” your sites to build trust and escape the dreaded Google “sandbox”

• Use Google AdWords to cost-effectively complement SEO and cover your “long tail”

• Convert SEO results into paying customers

• Optimize for Facebook, Twitter, and YouTube

• Improve performance on Bing and Yahoo! without compromising your Google ranking

• Prepare for brand-new trends in personalized and real-time search