The Facebook Era
Date: 14 January 2011 | Posted by: infopost
Why should I read The Facebook Era?
• You want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.
• You use Facebook in your personal life but aren’t quite sure how it fits with your professional life.
• You need to create a Facebook presence for your company ASAP, but you don’t know how or what to do.
• You want to hear how real companies are succeeding at sourcing leads and engaging customers on Facebook.
• Increasingly, you’re being asked to do more with less, and want to leverage the power of your networks to improve productivity
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!
• Five new chapters: planning/metrics, customer service, and much more
• New and revamped case studies
• New guest contributions from world-class experts, such as Charlene Li
• New, instantly actionable “To Do” lists after every chapter
• New Facebook discussion threads and much more!
Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.
Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success
This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.
Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!
Info:
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Download:
http://eyvx.com/fu2wo11bj0qk/The_Facebook_Era.pdf
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