PrestaShop 1.3 Beginner’s Guide
Date: 13 August 2010 | Posted by: BlackRobe
PrestaShop 1.3 Beginner’s Guide
Language : English | 308 pages | June 2010 | ISBN : 1849511144
Start and run your own e-commerce business using PrestaShop
What you will learn from this book :
* Install PrestaShop on a web server
* Use PrestaShop catalog features to present your products in an enticing and professional manner
* Write great sales copy and articles and make them available through the PrestaShop content management system
* Customize and configure the look and feel of your PrestaShop to make it unique and professional
* Connect PrestaShop to a choice of payment handlers to take online payments
* The ins and outs of handling shipping, taxes, and currencies in PrestaShop
* Secure PrestaShop using a wide range of built-in features and other tactics
* Back up your business offline and learn how to completely re-deploy your business in under 30 minutes in case of disaster
* Implement and use PrestaShop and Google Analytics statistics features to discover ways to improve your store
* Market your new business using e-mail, social media, SEO, articles, blogs, forums, and more
* Turn a new PrestaShop store into a thriving online business and then into an e-commerce empire of the future
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