Priced to Win The Sales Leader's Framework for Closing Deals Without Caving on Price
Date: 2 November 2026 | Posted by: BeMyLove
Priced to Win The Sales Leader's Framework for Closing Deals Without Caving on Price | 7.14 MB
Title: Priced to Win The Sales Leader's Framework for Closing Deals Without Caving on Price
Author: Victor Antonio
Category: Sales & Selling, Marketing & Sales, Business & Finance, Consumer Behaviour
Language: English | 232 Pages | ISBN: 9781394454297
Description:
Stop losing margin to unnecessary discounts with a structured pricing defense framework
In Priced to Win: The Sales Leader's Framework for Closing Deals Without Caving on Price, Victor Antonio, a globally recognized sales authority and former President of Global Sales and Marketing, reveals why discounting is a behavioral reflex rather than a pricing strategy. Drawing on behavioral science and negotiation psychology, Antonio provides a structured approach for responding to price pressure with confidence instead of concessions.
At the core of the book is the proprietary 4Q Framework—Gain, Retain, Grow, Re-engage—which reframes discount requests through the lens of relationship stage and strategic context. Readers gain eight psychologically grounded countermeasures to price pressure, real-world scripts, decision frameworks, and a leadership blueprint for building a no-discount culture from the ground up.
Readers will also discover:
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