AI-Empowered Corporate Social Media

Free Download AI-Empowered Corporate Social Media: Exploring Internal and External Strategy
English | 2026 | ISBN: 3032147123 | 294 Pages | PDF EPUB (True) | 4 MB
This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework-internal affairs and external affairs-that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.