Contemporary Marketing, 20th Edition
Date: 10 June 2026 | Posted by: BeMyLove
Contemporary Marketing, 20th Edition | 18.48 MB
Title: 3P-EBK: CONTEMPORARY MARKETING
Author: David Kurtz
Category: Business & Finance, Management & Leadership, Planning & Forecasting, Leadership, Marketing & Sales
Language: English | 434 Pages | ISBN: 9798214041100
Description:
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.
DOWNLOAD:
https://rapidgator.net/file/b0d73412dbb209a25d0d8bb6dc9e8580/Contemporary_Marketing.rar
https://nitroflare.com/view/3A39A0F03BDD914/Contemporary_Marketing.rar
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.
DOWNLOAD:
https://rapidgator.net/file/b0d73412dbb209a25d0d8bb6dc9e8580/Contemporary_Marketing.rar
https://nitroflare.com/view/3A39A0F03BDD914/Contemporary_Marketing.rar
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