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Kotler P A Framework for Marketing Management 6ed 2015


Date: 10 May 2025 | Posted by: BeMyLove

Kotler P  A Framework for Marketing Management 6ed 2015

Kotler P A Framework for Marketing Management 6ed 2015 | 105.17 MB

Title: A Framework for Marketing Management, Global Edition
Author: Philip Kotler




Description:
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. The Marketing Plan Handbook, 2e guides students through the development of a realistic, customized marketing plan. It s the only guide that includes Palo Alto s award winning Marketing PlanPro 6.0 s

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