Jobber D Principles and Practice of Marketing 9ed 2019 Rep

Jobber D Principles and Practice of Marketing 9ed 2019 Rep | 46.99 MB

Title: EBOOK: Principles and Practice of Marketing, 9e
Author: David Jobber & Fiona Ellis-Chadwick

Description:
Covers the core concepts: product, pricing, promotion and distribution decisions froma managerial perspective and includes customer relationship management and technology.

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