Business Gamification For Dummies

Business Gamification For Dummies | 10.44 MB

Title: Business Gamification For Dummies
Author: Kris Duggan, Kate Shoup

Description:
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.

How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment

How to build a successful gamification program

How to entice and retain customers using gamification

How to drive employee behavior inside your organization

Real-world illustrations of gamification at work
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