eBooks > Stengel J Unleashing the Innovators New Life with Startups 2017

Stengel J Unleashing the Innovators New Life with Startups 2017


Date: 30 August 2024 | Posted by: BeMyLove

Stengel J  Unleashing the Innovators   New Life with Startups 2017

Stengel J Unleashing the Innovators New Life with Startups 2017 | 200.74 MB

Title: Unleashing the Innovators
Author: Jim Stengel




Description:
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues—or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures.

At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even...

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