eBooks > Gazquez J Advances in National Brand and Private Label Marketing 2023

Gazquez J Advances in National Brand and Private Label Marketing 2023


Date: 1 June 2023 | Posted by: BeMyLove

Gazquez J  Advances in National Brand and Private Label Marketing 2023

Gazquez J Advances in National Brand and Private Label Marketing 2023 | 4.15 MB
N/A | 156 Pages

Title: Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022
Author: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
Year: 2022




Description:
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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