Farmer D Embedded Analytics Integrating Analysis Business Workflow 2023
Date: 18 May 2023 | Posted by: BeMyLove
Farmer D Embedded Analytics Integrating Analysis Business Workflow 2023 | 6.33 MB
English | 229 Pages
Title: Business Analytics: Applications To Consumer Marketing
Author: Sandhya Kuruganti
Year: 2015
Description:
Increased customer focus and the exponential increase in the volume, velocity, and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.
Salient Features
Features Strategic Imperatives of Analytics
Sharp focus on a customer centric approach for leveraging analytics
Industry wide detailed real life examples
Table of Contents
Preface
AcknowledgementsChapters
·One Acquisition
·Two Usage Management
·Three CrosSell
·Four Retention Management
·Five Pricing
·Six Credit Bureau
·Seven Quantitative Methods
·Eight Analytics EcosystemBibliography
Glossary
Index
About the Authors
DOWNLOAD:
https://rapidgator.net/file/e771cacd289d53260c6758537b7bc41c/Farmer_D._Embedded_Analytics._Integrating_Analysis...Business_Workflow_2023.rar
https://uploadgig.com/file/download/28ce0550a91f694a/Farmer_D._Embedded_Analytics._Integrating_Analysis...Business_Workflow_2023.rar
Increased customer focus and the exponential increase in the volume, velocity, and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.
Salient Features
Features Strategic Imperatives of Analytics
Sharp focus on a customer centric approach for leveraging analytics
Industry wide detailed real life examples
Table of Contents
Preface
AcknowledgementsChapters
·One Acquisition
·Two Usage Management
·Three CrosSell
·Four Retention Management
·Five Pricing
·Six Credit Bureau
·Seven Quantitative Methods
·Eight Analytics EcosystemBibliography
Glossary
Index
About the Authors
DOWNLOAD:
https://rapidgator.net/file/e771cacd289d53260c6758537b7bc41c/Farmer_D._Embedded_Analytics._Integrating_Analysis...Business_Workflow_2023.rar
https://uploadgig.com/file/download/28ce0550a91f694a/Farmer_D._Embedded_Analytics._Integrating_Analysis...Business_Workflow_2023.rar
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