eBooks > Cook G Airline Operations and Management A Management Textbook 2ed 2023

Cook G Airline Operations and Management A Management Textbook 2ed 2023


Date: 16 March 2023 | Posted by: BeMyLove

Cook G  Airline Operations and Management  A Management Textbook 2ed 2023

Cook G Airline Operations and Management A Management Textbook 2ed 2023 | 48.21 MB
English | 413 Pages

Title: Airline Operations and Management: A Management Textbook
Author: Gerald N. Cook and Bruce G. Billig
Year: 2017




Description:
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.

The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.

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