Business to Business Marketing
Date: 12 September 2022 | Posted by: voska89
Wim G. Biemans, "Business to Business Marketing"
English | 2010 | ISBN: 0077121899 | PDF | pages: 370 | 12.5 mb
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
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