Reputation Capital How to Navigate Crises and Protect your Greatest Asset

Reputation Capital: How to Navigate Crises and Protect your Greatest Asset
English | 2022 | ISBN: 1523001844 | 240 Pages | EPUB | 0.6 MB
In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009-2010. The biggest mistake he's seen organizations make in their crisis communication is to try to "make it go away" by refusing to apologize, declining to comment, or going on the attack-anything to deflect attention.