Claude Hopkins - My Life in Advertising
Date: 29 September 2018 | Posted by: pm1
Claude Hopkins - My Life in Advertising
This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell.
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