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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Download The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web


The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Wey 2011 | ISBN: 1118063066 | 238 pages | epub 1.3mb


This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.
If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.

- Outlines how to become a significant "center of influence" for your customers and prospects.
- Explains the unspoken rules of online etiquetteand the common "turnoffs" that drive customers and potential partners away.
- Details the unique cultures of Facebook, Twitter, and other popular online platforms.
- Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch.
Even if you currently have zero presence online, this book will help you see measurable results in a short time.


Download The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
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