Marketing Local Business Online - Search Engine Optimization

This module consists of nine instructional videos focusing on Search Engine Optimization (SEO) for a local business website to drive organic traffic and local business listing traffic from the search engines. Search engines are the greatest source of traffic to a website and through proper Search Engine Optimization (SEO), organic (i.e. not-paid) traffic can flow to a local business website for years to come. You need to learn the methods that will improve search engine rankings, that are ethical for use with local businesses, and that will continue to deliver results for the long-term.
Module 4 will cover specific instructions for keyword research, on-the-page optimization, off-the-page optimization and link building strategies. These strategies include proven methods for the use of directories, article marketing, press releases, social media, social bookmarking, blogs and video.
This module will also cover several strategies to manage and grow this service, including outsourcing execution and not expertise, management of multiple resources for content creation, link building and development. Finally, Scott discusses what types of systems need to be implemented to measure and monitor customer performance and key performance indicators for your clients and your business.
How This Module Will Help You
You will be able to gain top rankings for the long term for your clients. They will in turn gain more business providing you means to acquire more services from them. This service will vastly improve your bottom line and will provide you excellent profit margins. You will have the skills and tools to dominate the search engines for the local business clients you serve. This module will give you access to everything you need to deliver a high quality SEO process to multiple clients with minimal direct involvement from you once the system is in place.
**Module 4 Bonus**
# Keyword Strategy Map – This is a complex document to be used in the SEO process. It includes a tab for keyword ideas, a tab to collect Google keyword data, a research tab to collect Keyword Discover & Wordtracker information (even though these advanced tools are not used in the course), an advanced tab to manually manage and research link competition, a tab to collect competitive research information and finally, a map strategy tab to manage and map keywords to specific pages, as well as manage the site’s titles, H1 tags, meta tags and the URL for the specific page.
# On The Page Checklist – A checklist of the main on-the-page factors discussed in the MLBO course.
# Article Management – An Excel filed used to manage the inventory of articles, where and when they are used.
# Article Requirements – This is a cookie cutter script to be used when outsourcing articles.
# Press Release Template – This is a document that outlines the components and format of a press release and includes suggestions on how to present your content.