The Art of SEO - O'Reilly

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this 2009 book , four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

* Explore the underlying theory behind SEO and how search engines work
* Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
* Examine a number of advanced strategies and tactics
* Understand the intricacies involved in managing complex SEO projects
* Learn what's necessary to build a competent SEO team with defined roles
* Glimpse the future of search and what lies ahead for the SEO industry

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