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Social Media Marketing by Tracy L. Tuten

Category: eBooks
Download Social Media Marketing by Tracy L. Tuten


Social Media Marketing by Tracy L. Tuten


Social Media Marketing by Tracy L. Tuten

Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."―TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketers toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brands marketing communications executions, and harnessing social media data to yield customer insights.


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