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80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination

Category: eBooks
Download 80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination


80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination

Scott A. Dennison, "80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination"
2015 | EPUB | 208 pages | ISBN: 151181540X | English | 1.26 MB

According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often to get calls from prospects interested in the products and services theyre selling.

This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces youll need to create an effective online lead generation campaign in your business and make that phone ring:

Clarity about exactly who your ideal client is
Your business USP (Unique Selling Proposition)
A process for effective keyword generation/targeting
Professional landing pages for PPC lead generation
A well-designed Website, built for lead conversion/generation
Great content, properly optimized for search (one part of SEO)
Professional back-link campaigns (the other part of SEO)

With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott Dennisons "80/20 Internet Lead Generation" guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.


Download 80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination
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